National Distribution of Investment Risk Tolerance Responses
Which of the statements on this page comes closest to the amount of financial risk that you are willing to take when you save or make investments? 
Substantial financial risks expecting to earn substantial returns. 4.5%
Above-average financial risks expecting to earn above-average returns. 18.2%
Average financial risks expecting to earn average returns. 37.4%
No financial risks. 39.8%

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Weighted results from 2001 Survey of Consumer Finances.
Calculated by Rui Yao and Sherman D. Hanna
Yao, R. & Hanna, S. D. (2003). Has financial risk tolerance changed since 1983?  Paper presented at the 2003 meeting of the American Council on Consumer Interests, April, 2003.