Address:
1787 Neil Avenue, Department of Consumer Sciences,
The Ohio State
Phone:
614-247-7892
FAX: 614-688-8133
Professor, Department of Consumer Sciences
Outreach: Consultant to Federal Reserve Boards, Federal Reserve Bank of Atlanta, Credit Union National Association, and American Association of Retired Persons.
Teaching: Research Methods & Family Finance
Education:
1993
Ph.D.
Consumer
Economics
The Ohio
State University
1989
M.S.
Textiles
& Clothing
The Ohio
State University
1986
B.S.
Textiles
& Clothing
Seoul
National University, S. Korea
Statement
of Interests
Dr. Lee's research interest lies on consumer behavior in financial market
and the elderly. Her current research interests include decision making
under risk, particularly, savings and investment decisions, and the dynamics
of health and wealth of the elderly.
Selected
Publications/Presentations Lee, Jinkook
& Kelly, William Jr. (2001). Who Uses Credit Unions? The 2nd Edition,
Madison, WI: Filene Research Institute. Lee, Jinkook
& Kelly, William Jr. (2001). Where Are Consumers’ Financial Assets?
Madison, WI: Filene Research Institute Lee, Jinkook
& Hogarth, Jeanne M. (2000). Relationships among information search activities
when shopping for a credit card. Journal of Consumer Affairs, 34 (2):
330-360. Lee, Eun-Ju
& Lee, Jinkook (2000). Haven't adopted electronic financial services
yet? The acceptance and diffusion of electronic banking technologies.
Financial Counseling and Planning, 11(1): 49-60. Moore,
Marguerite M. & Lee, Jinkook (2000). The vulnerable elderly consumer:
An actual victim profile. Journal of Consumer Education, 18: 28-34.
Kim, Youn-Kyoung
& Lee, Jinkook (2000). Benefit segmentation of catalog shoppers among
professionals. Clothing and Textile Research Journal, 18 (2): 111-120.
Cohen,
Larry & Lee, Jinkook (2000). Marketing financial services: In-person
selling versus direct marketing. MacroMonitor Marketing Report, 7
(7), Princeton, NJ: Consumer Financial Decisions, SRI Consulting, Subsidiary
of SRI International. Lee, Jinkook
& Kelly, William Jr. (2000). The Human Touch in the Information Age:
What Do Members Want? Madison, WI: Filene Research Institute.
Lee,
Jinkook & Hogarth, Jeanne M. (2001). Consumer information search for
home mortgages: who, what, how much, and what else? Financial Services
Review, 9 (3), 277-293.