Full Article Finke, M., Ismail, M., Chen, P., Jayathirtha, C., Wang, H., Park, S. & Hanna, S. (1995). How much should consumers be willing to pay for information about quality and price? Implications for cyberspace. Family Economics and Resource Management Biennial, 1, 21-22.

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Finke, et. al. article in 1995 FERM Biennial