Financial Counseling and Planning

The Journal of the Association for Financial Counseling and Planning Education

Volume 14 (2), 2003

Risk Tolerance and the Investment Behavior of
Black and Hispanic Heads of Household

 Susan Coleman[1]


Attitudes toward risk and willingness to hold risky assets are compared for white, Hispanic, and black heads of household using data from the 1998 Survey of Consumer Finances.  Results indicate that Hispanic heads of household evidenced a significantly higher level of risk aversion and held a significantly lower percentage of risky assets to net worth.  Contrary to prior research, the results for black heads of household were not significant when we control for the level of household wealth suggesting that, although blacks may hold different types of assets than whites, they are not necessarily more risk averse.
Key words: 
Risk tolerance, racial differences, asset allocation


[1]Susan Coleman, Associate Professor of Finance, University of Hartford, West Hartford,CT 06117, phone: 860-768-4690, email: scoleman@mail.hartford.edu